Castlemaine XXXX
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Sometimes ideas just pop out of nowhere and sometimes you have to help
them pop. One of the methods I learned from Paul Arden was to look through photography books and this had helped me discover reportage photography and especially the wit of Elliot Erwitt. I loved it and knew I had to join in. I saved for an Olympus XA and from that moment on I have carried a pocket camera everywhere I go. So when I was walking through Soho one evening, probably on my way to Poons in Chinatown, and I saw this man looking wistfully at Cinema XXX, my camera went click, Moira wrote the most unlady-like headline, the (brave) client said yes and the ad appeared, suitably enough, in Penthouse Magazine. It got into D&AD, as did the tv ad, and this time a photography credit too.
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Agency: Saatchi & Saatchi